Measuring Contagion in the Diffusion of Consumer Packaged Goods

Consumer Nationalism and its relation with Patriotism and World mindedness in Assessment of Domestic and Foreign Sporting Goods

Nationalism in consumption is a form of economic of nationalism that forms consumer beliefs about appropriate or actually morality of goods purchasing and it has been the subject of many investigations. In this study, According to Krejcie & Morgan chart, 278 cases were selected a mong among 965 undergraduate physical education students of Tehran and karaj selected Universities as a researc...

The impact of the Subjective, Social and Behavioral Drivers on Consumer Brand Engagement: Comparison between Hedonic and Utilitarian Goods

Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...

Electronic Consumer Interaction, Technology-Enabled Encroachment, and Channel Power: The Changing Balance Between Manufacturers' Electronic Distribution and Established Retailers

In a wide range of industries alternative electronic distribution channels may permit disintermediation of wholesalers and of retailers. In some cases manufacturers or primary service deliverers may be able to deal directly with their customers, while in other industries existing intermediaries may be able to withstand attempts to bypass them. Two illustrative industries — consumer packaged goo...

A Case for Supply Chain Carbon Management in the Consumer Packaged Goods Industry

The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...